@import url("https://fonts.googleapis.com/css2?family=Archivo:ital,wdth,wght@0,62..125,100..900;1,62..125,100..900&display=swap");

:root {
  --black: #000000;
  --carbon: #15120d;
  --cream: #eee5d0;
  --paper: #f7f0df;
  --gold: #c9a45c;
  --bronze: #7a5a22;
  --cream-80: rgba(238, 229, 208, 0.82);
  --cream-65: rgba(238, 229, 208, 0.65);
  --cream-20: rgba(238, 229, 208, 0.2);
  --cream-12: rgba(238, 229, 208, 0.12);
  --ink-70: rgba(0, 0, 0, 0.7);
  --ink-20: rgba(0, 0, 0, 0.2);
  --max: 1520px;
  --gutter: clamp(20px, 5vw, 84px);
  --chapter: clamp(92px, 11vw, 176px);
  --gap: clamp(18px, 2.1vw, 32px);
  --ease: cubic-bezier(0.16, 0.84, 0.12, 1);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 74px; }
body {
  margin: 0;
  overflow-x: hidden;
  background: var(--black);
  color: var(--cream);
  font-family: "Archivo", "Helvetica Neue", Arial, sans-serif;
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
body.menu-open { overflow: hidden; }
a { color: inherit; text-decoration: none; }
button { color: inherit; font: inherit; }
img, video { display: block; max-width: 100%; }
p, h1, h2, h3, ul, ol, figure { margin: 0; }
ul, ol { padding: 0; list-style: none; }

:focus-visible { outline: 2px solid var(--gold); outline-offset: 5px; }
.gold-field :focus-visible, .paper :focus-visible { outline-color: var(--black); box-shadow: 0 0 0 3px var(--cream); }

.skip-link {
  position: fixed;
  z-index: 1000;
  top: 10px;
  left: 10px;
  padding: 10px 14px;
  background: var(--cream);
  color: var(--black);
  font-size: 0.78rem;
  font-weight: 750;
  transform: translateY(-150%);
  transition: transform 180ms ease;
}
.skip-link:focus { transform: translateY(0); }

.shell {
  width: min(calc(100% - (var(--gutter) * 2)), var(--max));
  margin-inline: auto;
}

.display {
  font-family: "Archivo", "Helvetica Neue", Arial, sans-serif;
  font-stretch: 62%;
  font-variation-settings: "wdth" 62;
  font-weight: 850;
  letter-spacing: -0.045em;
  line-height: 0.86;
  text-transform: uppercase;
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 14px;
  color: var(--gold);
  font-stretch: 116%;
  font-variation-settings: "wdth" 116;
  font-size: 0.76rem;
  font-weight: 720;
  letter-spacing: 0.14em;
  line-height: 1.2;
  text-transform: uppercase;
}
.eyebrow::before { content: ""; width: 30px; height: 1px; flex: 0 0 auto; background: currentColor; }

.button {
  position: relative;
  isolation: isolate;
  display: inline-flex;
  min-height: 54px;
  align-items: center;
  justify-content: center;
  overflow: hidden;
  padding: 14px 24px;
  border: 1px solid var(--gold);
  background: var(--gold);
  color: var(--black);
  font-stretch: 118%;
  font-variation-settings: "wdth" 118;
  font-size: 0.75rem;
  font-weight: 760;
  letter-spacing: 0.1em;
  line-height: 1;
  text-transform: uppercase;
  transition: color 300ms ease, border-color 300ms ease, transform 300ms var(--ease);
}
.button::before { content: ""; position: absolute; z-index: -1; inset: 0; background: var(--cream); transform: translateX(-102%); transition: transform 420ms var(--ease); }
.button:hover { transform: translateY(-2px); border-color: var(--cream); }
.button:hover::before { transform: translateX(0); }
.button.secondary { border-color: rgba(238, 229, 208, 0.55); background: transparent; color: var(--cream); }
.button.secondary::before { background: var(--cream); }
.button.secondary:hover { color: var(--black); }
.button.dark { border-color: var(--black); background: var(--black); color: var(--cream); }
.button.dark::before { background: var(--cream); }
.button.dark:hover { color: var(--black); }

.text-link {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  border-bottom: 1px solid currentColor;
  font-stretch: 118%;
  font-variation-settings: "wdth" 118;
  font-size: 0.77rem;
  font-weight: 750;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

/* Navigation */
.site-header {
  position: fixed;
  z-index: 100;
  inset: 0 0 auto;
  border-bottom: 1px solid transparent;
  background: linear-gradient(180deg, rgba(0, 0, 0, 0.82), rgba(0, 0, 0, 0));
  transition: background 240ms ease, border-color 240ms ease;
}
.site-header::after { content: ""; position: absolute; bottom: -1px; left: 0; width: 0; height: 1px; background: var(--gold); transition: width 600ms var(--ease); }
.site-header.scrolled { border-color: var(--cream-12); background: rgba(0, 0, 0, 0.92); backdrop-filter: blur(16px); }
.site-header.scrolled::after { width: 18%; }
.nav { min-height: 74px; display: flex; align-items: center; justify-content: space-between; gap: 28px; }
.brand { display: inline-flex; align-items: center; gap: 12px; font-stretch: 118%; font-variation-settings: "wdth" 118; font-size: 0.82rem; font-weight: 760; letter-spacing: 0.15em; text-transform: uppercase; }
.brand img { width: 27px; height: 36px; object-fit: contain; }
.nav-links { display: flex; align-items: center; gap: clamp(18px, 2vw, 34px); }
.nav-links a { position: relative; color: var(--cream-80); font-stretch: 114%; font-variation-settings: "wdth" 114; font-size: 0.7rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; }
.nav-links a::after { content: ""; position: absolute; left: 0; right: 0; bottom: -7px; height: 1px; background: var(--gold); transform: scaleX(0); transform-origin: left; transition: transform 320ms var(--ease); }
.nav-links a:hover { color: var(--cream); }
.nav-links a:hover::after { transform: scaleX(1); }
.nav-links .nav-cta { display: inline-flex; min-height: 42px; align-items: center; padding: 0 18px; background: var(--gold); color: var(--black); }
.nav-links .nav-cta::after { display: none; }
.menu-toggle { display: none; min-width: 44px; min-height: 44px; border: 0; background: transparent; font-stretch: 120%; font-variation-settings: "wdth" 120; font-size: 0.72rem; font-weight: 750; letter-spacing: 0.13em; text-transform: uppercase; }

/* Hero */
.hero { position: relative; min-height: 100svh; overflow: hidden; background: var(--black); }
.hero-media, .hero-media img, .hero-scrim { position: absolute; inset: 0; width: 100%; height: 100%; }
.hero-media { overflow: hidden; }
.hero-media img { object-fit: cover; object-position: 62% 52%; filter: saturate(0.72) contrast(1.14) brightness(0.72); transform: scale(1.035); animation: hero-image 1600ms 120ms var(--ease) forwards; }
.hero-scrim {
  z-index: 1;
  background:
    linear-gradient(90deg, rgba(0, 0, 0, 0.95) 0%, rgba(0, 0, 0, 0.82) 34%, rgba(0, 0, 0, 0.26) 72%, rgba(0, 0, 0, 0.52) 100%),
    linear-gradient(180deg, rgba(0, 0, 0, 0.72) 0%, rgba(0, 0, 0, 0.05) 44%, rgba(0, 0, 0, 0.88) 100%);
}
.hero::after { content: ""; position: absolute; z-index: 4; left: 0; right: 0; bottom: 0; height: 3px; background: linear-gradient(90deg, var(--gold) 0 72%, rgba(201, 164, 92, 0.2) 72%); transform-origin: left; animation: lane-draw 1100ms 580ms var(--ease) both; }
.hero-stage { position: relative; z-index: 2; min-height: 100svh; display: flex; flex-direction: column; justify-content: center; padding-top: 112px; padding-bottom: 46px; }
.hero-kicker { margin-bottom: clamp(24px, 3vw, 46px); opacity: 0; animation: hero-in 650ms 80ms var(--ease) forwards; }
.hero-title { width: 100%; max-width: 1460px; font-size: clamp(4.7rem, 9vw, 11.3rem); line-height: 0.8; text-shadow: 0 5px 30px rgba(0, 0, 0, 0.28); }
.hero-line { display: block; width: fit-content; max-width: 100%; opacity: 0; transform: translateY(70%); animation: hero-line 900ms 120ms var(--ease) forwards; }
.hero-line-last { max-width: 1320px; margin-top: clamp(8px, 1vw, 18px); margin-left: clamp(0px, 5vw, 80px); animation-delay: 270ms; }
.hero-line em { color: var(--gold); font: inherit; }
.hero-speedline { display: grid; grid-template-columns: minmax(70px, 1fr) auto auto; gap: 18px; align-items: center; margin-top: clamp(28px, 5vh, 58px); color: var(--cream); opacity: 0; animation: hero-in 700ms 520ms var(--ease) forwards; }
.hero-speedline span { height: 1px; background: linear-gradient(90deg, rgba(201, 164, 92, 0.14), var(--gold)); }
.hero-speedline b, .hero-speedline i { font-stretch: 118%; font-variation-settings: "wdth" 118; font-size: 0.62rem; font-weight: 720; font-style: normal; letter-spacing: 0.12em; text-transform: uppercase; }
.hero-speedline i { color: var(--gold); }
.hero-foot { display: grid; grid-template-columns: minmax(0, 0.9fr) minmax(440px, 1.1fr); gap: clamp(32px, 7vw, 120px); align-items: end; margin-top: clamp(28px, 5vh, 58px); opacity: 0; animation: hero-in 700ms 650ms var(--ease) forwards; }
.hero-support { max-width: 650px; color: var(--cream-80); font-size: clamp(0.98rem, 1.2vw, 1.16rem); line-height: 1.55; text-shadow: 0 2px 20px rgba(0, 0, 0, 0.65); }
.hero-side { display: flex; flex-direction: column; align-items: flex-end; }
.hero-actions { display: flex; flex-wrap: wrap; justify-content: flex-end; gap: 12px; }
.hero-welcome { margin-top: 16px; color: var(--gold); font-stretch: 93%; font-variation-settings: "wdth" 93; font-size: clamp(1rem, 1.35vw, 1.25rem); font-style: italic; text-shadow: 0 2px 20px rgba(0, 0, 0, 0.65); }

.capability-rail { position: relative; overflow: hidden; border-block: 1px solid var(--cream-12); background: var(--black); }
.capability-track { display: flex; width: max-content; padding: 19px 0; animation: rail-move 32s linear infinite; }
.capability-track span { position: relative; padding: 0 32px; color: var(--cream); font-stretch: 62%; font-variation-settings: "wdth" 62; font-size: clamp(1.55rem, 2.3vw, 2.45rem); font-weight: 800; letter-spacing: -0.01em; line-height: 1; text-transform: uppercase; }
.capability-track span::after { content: "/"; position: absolute; right: -4px; color: var(--gold); }
.capability-rail:hover .capability-track { animation-play-state: paused; }
.capability-rail.paused .capability-track { animation-play-state: paused; }
.ticker-toggle, .video-toggle { display: grid; width: 44px; height: 44px; place-items: center; border: 1px solid var(--cream-20); background: rgba(0, 0, 0, 0.82); color: var(--cream); font-size: 0.7rem; cursor: pointer; }
.ticker-toggle { position: absolute; z-index: 2; top: 50%; right: max(8px, calc((100vw - var(--max)) / 2)); transform: translateY(-50%); }

/* Chapters */
.chapter, .section { padding: var(--chapter) 0; }
.paper { background: var(--cream); color: var(--black); }
.dark { background: var(--black); color: var(--cream); }
.gold-field { background: var(--gold); color: var(--black); }
.section-head { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gap); align-items: end; }
.section-head > :first-child { grid-column: 1 / span 8; }
.section-head > .section-lede { grid-column: 9 / -1; }
.section-lede { max-width: 52ch; color: var(--ink-70); font-size: clamp(1rem, 1.3vw, 1.22rem); }
.dark .section-lede { color: var(--cream-65); }

/* Services */
.services-head h2 { max-width: 1000px; margin-top: 24px; font-size: clamp(4.4rem, 7.8vw, 9.4rem); }
.services-head h2 span { display: block; }
.scope-ladder { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: clamp(54px, 7vw, 96px); border-block: 1px solid var(--ink-20); }
.scope-ladder article { min-height: 250px; padding: 30px 30px 32px 0; border-right: 1px solid var(--ink-20); }
.scope-ladder article + article { padding-left: 30px; }
.scope-ladder article:last-child { border-right: 0; }
.scope-bars { display: flex; gap: 6px; width: 100%; margin-bottom: 54px; }
.scope-bars i { display: block; width: 9px; height: 9px; background: rgba(0, 0, 0, 0.14); }
.scope-ladder article:nth-child(1) .scope-bars i:nth-child(1), .scope-ladder article:nth-child(2) .scope-bars i:nth-child(-n+2), .scope-ladder article:nth-child(3) .scope-bars i { background: var(--gold); }
.scope-ladder h3 { font-stretch: 62%; font-variation-settings: "wdth" 62; font-size: clamp(2.5rem, 4vw, 4.8rem); font-weight: 820; line-height: 0.9; text-transform: uppercase; }
.scope-ladder p { max-width: 36ch; margin-top: 17px; color: var(--ink-70); font-size: 0.93rem; }
.service-index { margin-top: clamp(64px, 8vw, 112px); border-top: 1px solid var(--ink-20); }
.service-link { position: relative; isolation: isolate; display: grid; grid-template-columns: 52px minmax(280px, 0.95fr) 1.05fr 48px; gap: 24px; align-items: center; min-height: 112px; overflow: hidden; padding: 22px 0; border-bottom: 1px solid var(--ink-20); transition: color 360ms var(--ease), padding 360ms var(--ease); }
.service-link::before { content: ""; position: absolute; z-index: -1; inset: 0; background: var(--black); transform: translateX(-101%); transition: transform 520ms var(--ease); }
.service-link:hover, .service-link:focus-visible { padding-inline: 18px; color: var(--cream); }
.service-link:hover::before, .service-link:focus-visible::before { transform: translateX(0); }
.service-number { color: var(--bronze); font-stretch: 120%; font-variation-settings: "wdth" 120; font-size: 0.7rem; font-weight: 760; letter-spacing: 0.12em; }
.service-name { font-stretch: 62%; font-variation-settings: "wdth" 62; font-size: clamp(2.1rem, 3.7vw, 4.4rem); font-weight: 820; letter-spacing: -0.035em; line-height: 0.9; text-transform: uppercase; }
.service-name { word-spacing: 0.1em; }
.service-summary { max-width: 500px; color: var(--ink-70); font-size: 0.92rem; transition: color 300ms ease; }
.service-link:hover .service-summary, .service-link:focus-visible .service-summary { color: var(--cream-65); }
.service-action { display: grid; width: 44px; height: 44px; place-items: center; border: 1px solid var(--ink-20); color: var(--bronze); font-size: 1.15rem; transition: border-color 300ms ease, color 300ms ease, transform 300ms ease; }
.service-link:hover .service-action, .service-link:focus-visible .service-action { border-color: var(--cream-20); color: var(--gold); transform: translate(3px, -3px); }

/* Buyer moments */
.recognition { padding-bottom: 0; }
.recognition-head h2 { max-width: 980px; margin-top: 24px; font-size: clamp(4.4rem, 7.5vw, 9rem); }
.recognition-head h2 span { color: var(--gold); }
.problem-list { display: grid; grid-template-columns: repeat(2, 1fr); margin-top: clamp(54px, 7vw, 96px); border-top: 1px solid var(--cream-20); }
.problem-row { display: grid; grid-template-columns: 48px 1fr; gap: 6px 18px; min-height: 188px; padding: 27px 30px 28px 0; border-right: 1px solid var(--cream-20); border-bottom: 1px solid var(--cream-20); }
.problem-row:nth-child(even) { padding-left: 30px; padding-right: 0; border-right: 0; }
.problem-row .number { grid-row: 1 / span 2; color: var(--gold); font-stretch: 120%; font-variation-settings: "wdth" 120; font-size: 0.7rem; font-weight: 750; letter-spacing: 0.12em; }
.problem-row h3 { font-stretch: 62%; font-variation-settings: "wdth" 62; font-size: clamp(2.2rem, 3.7vw, 4.6rem); font-weight: 820; letter-spacing: -0.025em; line-height: 0.92; text-transform: uppercase; }
.problem-row p { grid-column: 2; max-width: 48ch; color: var(--cream-65); font-size: 0.91rem; }

/* Connected system */
.system { padding: 0; }
.system .shell { padding-top: var(--chapter); border-top: 1px solid var(--cream-20); }
.system-grid { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gap); align-items: start; }
.system-grid > :first-child { grid-column: 1 / span 5; }
.system-grid > .system-body { grid-column: 7 / -1; }
.system-grid h2 { max-width: 660px; margin-top: 24px; font-size: clamp(4.9rem, 8.4vw, 10rem); }
.system-lede { color: var(--cream-65); font-size: clamp(1.05rem, 1.45vw, 1.3rem); }
.attention-sequence { margin: 12px 0 34px; }
.attention-sequence li { display: flex; align-items: baseline; gap: 20px; padding: 8px 0; border-bottom: 1px solid var(--cream-12); color: var(--cream); font-stretch: 62%; font-variation-settings: "wdth" 62; font-size: clamp(3.3rem, 6.2vw, 7.5rem); font-weight: 830; letter-spacing: -0.035em; line-height: 0.9; text-transform: uppercase; }
.attention-sequence li:nth-child(2) { padding-left: 6%; }
.attention-sequence li:nth-child(3) { padding-left: 12%; color: var(--gold); }
.attention-sequence li:nth-child(4) { padding-left: 18%; }
.attention-sequence li span { color: var(--gold); font-stretch: 120%; font-variation-settings: "wdth" 120; font-size: 0.64rem; font-weight: 700; letter-spacing: 0.12em; }
.system-body > p:last-child { max-width: 62ch; color: var(--cream-65); font-size: clamp(1rem, 1.25vw, 1.17rem); }
.system-proof { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: clamp(64px, 8vw, 108px); border-block: 1px solid var(--cream-20); }
.system-proof li { position: relative; min-height: 140px; padding: 28px 30px 28px 22px; border-right: 1px solid var(--cream-20); color: var(--cream-65); font-size: 0.91rem; }
.system-proof li:last-child { border-right: 0; }
.system-proof li::before { content: ""; position: absolute; left: 0; top: 35px; width: 8px; height: 1px; background: var(--gold); }
.relay { display: grid; grid-template-columns: 1fr 76px 0.68fr; align-items: stretch; margin-top: 54px; }
.relay-side { min-height: 150px; display: flex; align-items: center; gap: 8px; padding: 28px; border: 1px solid var(--cream-20); }
.relay-side span { padding: 8px 10px; border: 1px solid var(--cream-20); color: var(--cream-65); font-stretch: 112%; font-variation-settings: "wdth" 112; font-size: 0.65rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; }
.relay-side strong { margin-left: auto; color: var(--gold); font-stretch: 118%; font-variation-settings: "wdth" 118; font-size: 0.68rem; letter-spacing: 0.1em; text-transform: uppercase; }
.relay-arrow { display: grid; place-items: center; color: var(--gold); font-size: 1.6rem; }
.relay-connected { justify-content: space-between; border-color: var(--gold); background: var(--gold); color: var(--black); }
.relay-connected span { border: 0; color: var(--black); font-stretch: 62%; font-variation-settings: "wdth" 62; font-size: clamp(2.3rem, 4vw, 4.7rem); font-weight: 850; letter-spacing: -0.03em; }
.relay-connected strong { color: var(--black); }

/* Process */
.how { padding-top: 0; }
.how .shell { padding-top: var(--chapter); border-top: 1px solid var(--cream-20); }
.how-head h2 { margin-top: 24px; font-size: clamp(5.5rem, 10vw, 12rem); }
.how-track { position: relative; height: 3px; margin-top: clamp(66px, 8vw, 112px); overflow: hidden; background: var(--cream-12); }
.how-lane { position: absolute; inset: 0 auto 0 0; width: var(--lane-progress, 0%); background: var(--gold); box-shadow: 0 0 20px rgba(201, 164, 92, 0.45); }
.how-grid { display: grid; grid-template-columns: repeat(4, 1fr); }
.how-step { min-height: 340px; padding: 30px 28px 30px 0; border-right: 1px solid var(--cream-20); }
.how-step + .how-step { padding-left: 28px; }
.how-step:last-child { border-right: 0; }
.how-step .number { display: block; color: transparent; -webkit-text-stroke: 1px var(--gold); font-stretch: 62%; font-variation-settings: "wdth" 62; font-size: clamp(5rem, 7.2vw, 9rem); font-weight: 850; line-height: 0.85; }
.how-step h3 { margin-top: 42px; color: var(--gold); font-stretch: 118%; font-variation-settings: "wdth" 118; font-size: 0.76rem; font-weight: 750; letter-spacing: 0.12em; text-transform: uppercase; }
.how-step p { max-width: 34ch; margin-top: 15px; color: var(--cream-65); font-size: 0.9rem; }

/* Industries */
.gold-field .eyebrow { color: var(--black); }
.industry-grid { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gap); align-items: start; }
.industry-grid > .eyebrow { grid-column: 1 / span 3; }
.industry-grid > div { grid-column: 4 / -1; }
.industry-grid h2 { max-width: 1160px; font-size: clamp(4.2rem, 7.6vw, 9rem); }
.industry-copy { max-width: 68ch; margin-top: 28px; font-size: clamp(1rem, 1.35vw, 1.2rem); }
.industry-list { display: flex; flex-wrap: wrap; align-items: baseline; gap: 3px 12px; margin-top: clamp(62px, 8vw, 112px); font-stretch: 62%; font-variation-settings: "wdth" 62; font-size: clamp(2.7rem, 6vw, 7.2rem); font-weight: 840; letter-spacing: -0.035em; line-height: 0.92; text-transform: uppercase; }
.industry-list span::after { content: "/"; margin-left: 12px; color: var(--bronze); }
.industry-list span:last-child::after { display: none; }

/* By Ash proof */
.byash-grid { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gap); align-items: center; }
.byash-media { position: relative; grid-column: 1 / span 5; display: grid; aspect-ratio: 4 / 5; place-items: center; overflow: hidden; background: radial-gradient(circle at 50% 45%, #2d2418, #090806 68%); }
.byash-media video { position: relative; z-index: 1; width: 100%; height: 100%; object-fit: contain; filter: saturate(0.82) contrast(1.04); }
.byash-label { position: absolute; z-index: 2; left: 0; bottom: 0; padding: 13px 16px; background: var(--gold); color: var(--black); font-stretch: 118%; font-variation-settings: "wdth" 118; font-size: 0.67rem; font-weight: 760; letter-spacing: 0.1em; text-transform: uppercase; }
.video-toggle { position: absolute; z-index: 3; right: 12px; bottom: 12px; }
.byash-copy { grid-column: 7 / -1; }
.byash-copy h2 { max-width: 620px; margin-top: 24px; font-size: clamp(4rem, 6.6vw, 7.6rem); }
.byash-copy > p:not(.eyebrow) { max-width: 48ch; margin-top: 26px; color: var(--ink-70); font-size: clamp(1rem, 1.25vw, 1.15rem); }
.byash-copy .button { margin-top: 30px; }

/* Final conversion and footer */
.final-grid { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gap); align-items: end; }
.final-grid > :first-child { grid-column: 1 / span 8; }
.final-side { grid-column: 9 / -1; padding-bottom: 10px; }
.final-cta h2 { max-width: 1080px; margin-top: 24px; font-size: clamp(4.8rem, 8.5vw, 10.3rem); }
.final-side > p { max-width: 44ch; font-size: clamp(1rem, 1.35vw, 1.2rem); }
.final-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 22px; margin-top: 30px; }
.site-footer { padding: clamp(72px, 8vw, 118px) 0 30px; background: var(--black); color: var(--cream); }
.footer-grid { display: grid; grid-template-columns: 5fr 2fr 3fr 2fr; gap: var(--gap); padding-bottom: clamp(60px, 7vw, 100px); border-bottom: 1px solid var(--cream-20); }
.footer-brand p { max-width: 30ch; margin-top: 26px; color: var(--cream-65); }
.footer-grid nav { display: flex; flex-direction: column; align-items: flex-start; gap: 8px; }
.footer-grid h2 { margin-bottom: 10px; color: var(--gold); font-stretch: 118%; font-variation-settings: "wdth" 118; font-size: 0.69rem; font-weight: 750; letter-spacing: 0.12em; text-transform: uppercase; }
.footer-grid nav a { color: var(--cream-65); font-size: 0.8rem; }
.footer-grid nav a:hover { color: var(--cream); }
.footer-signoff { width: 100%; overflow: hidden; padding-top: 28px; color: var(--gold); font-size: clamp(6rem, 18vw, 19rem); line-height: 0.77; white-space: nowrap; }
.footer-legal { display: flex; justify-content: space-between; gap: 24px; padding-top: 28px; border-top: 1px solid var(--cream-20); color: var(--cream-65); font-stretch: 116%; font-variation-settings: "wdth" 116; font-size: 0.65rem; font-weight: 650; letter-spacing: 0.1em; text-transform: uppercase; }

/* Service detail pages */
.service-page { background: var(--cream); color: var(--black); }
.service-page .site-header { background: rgba(0, 0, 0, 0.96); color: var(--cream); }
.service-hero { position: relative; min-height: 86svh; display: flex; align-items: flex-end; overflow: hidden; padding: 150px 0 80px; border-bottom: 3px solid var(--gold); background: var(--black); color: var(--cream); }
.service-hero-grid { display: grid; grid-template-columns: 110px 1fr; gap: clamp(24px, 5vw, 80px); align-items: start; }
.service-hero .service-big-number { color: var(--gold); font-stretch: 62%; font-variation-settings: "wdth" 62; font-size: clamp(5rem, 8vw, 9rem); font-weight: 850; line-height: 0.8; }
.service-hero h1 { max-width: 1150px; font-size: clamp(5rem, 10vw, 11rem); }
.service-deck { max-width: 820px; margin-top: 30px; color: var(--cream-65); font-size: clamp(1.08rem, 1.7vw, 1.45rem); }
.service-nav { margin-top: 34px; display: flex; flex-wrap: wrap; gap: 14px; }
.detail-grid { display: grid; grid-template-columns: minmax(0, 0.62fr) minmax(0, 1.38fr); gap: clamp(44px, 8vw, 130px); align-items: start; }
.detail-grid > *, .service-hero-grid > * { min-width: 0; }
.detail-title { font-size: clamp(4rem, 7vw, 7.8rem); }
.signal-list { border-top: 1px solid var(--ink-20); }
.signal-list li { display: grid; grid-template-columns: 44px 1fr; gap: 22px; padding: 24px 0; border-bottom: 1px solid var(--ink-20); font-size: clamp(1rem, 1.5vw, 1.2rem); }
.signal-list span { color: var(--bronze); font-size: 0.72rem; font-weight: 700; letter-spacing: 0.1em; }
.ownership { display: grid; grid-template-columns: repeat(2, 1fr); border-top: 1px solid var(--cream-20); }
.ownership li { min-height: 150px; padding: 25px 26px 25px 0; border-right: 1px solid var(--cream-20); border-bottom: 1px solid var(--cream-20); color: var(--cream-65); }
.ownership li:nth-child(even) { padding-left: 26px; border-right: 0; }
.ownership strong { display: block; margin-bottom: 10px; color: var(--gold); font-size: 0.74rem; letter-spacing: 0.1em; text-transform: uppercase; }
.outcome-list { margin-top: 46px; display: flex; flex-wrap: wrap; gap: 12px; }
.outcome-list span { padding: 12px 14px; border: 1px solid var(--ink-20); font-size: 0.75rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; }
.connected-links { margin-top: 44px; border-top: 1px solid var(--ink-20); }
.connected-links a { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 19px 0; border-bottom: 1px solid var(--ink-20); font-weight: 600; }
.connected-links a:hover { color: var(--bronze); }
.service-close { background: var(--gold); color: var(--black); }
.service-close h2 { max-width: 1050px; font-size: clamp(4.5rem, 8.7vw, 9.5rem); }
.service-close p { max-width: 720px; margin-top: 27px; font-size: clamp(1rem, 1.5vw, 1.25rem); }
.service-close .button { margin-top: 30px; }
.service-close .eyebrow, .service-close .footer { color: var(--black); }
.service-close .footer { display: flex; justify-content: space-between; gap: 24px; margin-top: clamp(80px, 11vw, 150px); padding-top: 24px; border-top: 1px solid rgba(0, 0, 0, 0.24); font-size: 0.72rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; }

[data-reveal] { opacity: 0; transform: translateY(24px); transition: opacity 700ms var(--ease), transform 700ms var(--ease); }
[data-reveal].visible { opacity: 1; transform: none; }

@keyframes hero-line { to { opacity: 1; transform: translateY(0); } }
@keyframes hero-image { to { transform: scale(1); } }
@keyframes hero-in { to { opacity: 1; transform: none; } }
@keyframes lane-draw { from { transform: scaleX(0); } to { transform: scaleX(1); } }
@keyframes rail-move { to { transform: translateX(-50%); } }

@media (hover: hover) {
  .byash-media video { transition: transform 1.2s var(--ease); }
  .byash-media:hover video { transform: scale(1.035); }
}

@media (max-width: 1020px) {
  .nav-links { position: fixed; inset: 74px 0 auto; display: none; flex-direction: column; align-items: stretch; gap: 0; padding: 12px var(--gutter) 30px; border-bottom: 1px solid var(--cream-20); background: var(--black); }
  .nav-links.open { display: flex; }
  .nav-links a { min-height: 54px; display: flex; align-items: center; border-bottom: 1px solid var(--cream-12); }
  .nav-links a::after { display: none; }
  .nav-links .nav-cta { margin-top: 16px; justify-content: center; }
  .menu-toggle { display: inline-flex; align-items: center; justify-content: center; }
  .hero-title { font-size: clamp(4.5rem, 10.4vw, 7.6rem); }
  .hero-line-last { margin-left: 3vw; }
  .hero-foot { grid-template-columns: 1fr 1fr; gap: 32px; }
  .section-head > :first-child { grid-column: 1 / span 7; }
  .section-head > .section-lede { grid-column: 8 / -1; }
  .service-link { grid-template-columns: 44px minmax(240px, 0.95fr) 1.05fr 44px; gap: 17px; }
  .system-grid > :first-child { grid-column: 1 / span 5; }
  .system-grid > .system-body { grid-column: 6 / -1; }
  .relay { grid-template-columns: 1fr 54px 0.62fr; }
  .relay-fragmented { flex-wrap: wrap; }
  .relay-fragmented strong { width: 100%; margin: 10px 0 0; }
  .how-grid { grid-template-columns: repeat(2, 1fr); }
  .how-step:nth-child(2) { border-right: 0; }
  .how-step:nth-child(-n+2) { border-bottom: 1px solid var(--cream-20); }
  .how-step:nth-child(3) { padding-left: 0; }
  .industry-grid > .eyebrow { grid-column: 1 / span 2; }
  .industry-grid > div { grid-column: 3 / -1; }
  .byash-media { grid-column: 1 / span 5; }
  .byash-copy { grid-column: 6 / -1; }
  .footer-grid { grid-template-columns: 4fr 2fr 3fr; }
  .footer-grid nav:last-child { display: none; }
}

@media (max-width: 760px) {
  :root { --gutter: 20px; --chapter: 86px; }
  html { scroll-padding-top: 64px; }
  .nav { min-height: 64px; }
  .nav-links { inset-block-start: 64px; }
  .hero-media img { object-position: 68% 52%; filter: saturate(0.68) contrast(1.14) brightness(0.62); }
  .hero-scrim { background: linear-gradient(180deg, rgba(0,0,0,.88) 0%, rgba(0,0,0,.42) 38%, rgba(0,0,0,.9) 100%), linear-gradient(90deg, rgba(0,0,0,.72), rgba(0,0,0,.18) 74%, rgba(0,0,0,.5)); }
  .hero-stage { min-height: 100svh; justify-content: flex-start; padding-top: 94px; padding-bottom: 34px; }
  .hero-kicker { margin-bottom: 20px; }
  .hero-title { font-size: clamp(3.6rem, 15.4vw, 6.1rem); }
  .hero-line-last { margin-top: 12px; margin-left: 0; text-align: left; }
  .hero-speedline { grid-template-columns: 1fr auto; gap: 12px; margin-top: 24px; }
  .hero-speedline i { display: none; }
  .hero-foot { grid-template-columns: 1fr; gap: 24px; margin-top: 24px; }
  .hero-side { align-items: stretch; }
  .hero-actions { justify-content: stretch; }
  .hero-actions .button { flex: 1 1 150px; }
  .hero-welcome { text-align: left; }
  .capability-track { padding-block: 16px; }
  .capability-track span { padding-inline: 24px; }
  .section-head { grid-template-columns: 1fr; gap: 28px; }
  .section-head > :first-child, .section-head > .section-lede { grid-column: auto; }
  .scope-ladder { grid-template-columns: 1fr; }
  .scope-ladder article, .scope-ladder article + article { min-height: 0; padding: 24px 0; border-right: 0; border-bottom: 1px solid var(--ink-20); }
  .scope-ladder article:last-child { border-bottom: 0; }
  .scope-bars { margin-bottom: 30px; }
  .service-link { grid-template-columns: 34px 1fr 44px; gap: 12px; padding: 23px 0; }
  .service-name { font-size: clamp(2.1rem, 10vw, 3.7rem); }
  .service-summary { grid-column: 2 / -1; padding-right: 54px; }
  .service-action { grid-column: 3; grid-row: 1; }
  .service-link:hover, .service-link:focus-visible { padding-inline: 10px; }
  .problem-list { grid-template-columns: 1fr; }
  .problem-row, .problem-row:nth-child(even) { min-height: 0; padding: 24px 0; border-right: 0; }
  .problem-row h3 { font-size: clamp(2.3rem, 11vw, 4rem); }
  .system-grid { grid-template-columns: 1fr; gap: 50px; }
  .system-grid > :first-child, .system-grid > .system-body { grid-column: auto; }
  .attention-sequence li { font-size: clamp(3.2rem, 15vw, 5.4rem); }
  .system-proof { grid-template-columns: 1fr; }
  .system-proof li { min-height: 0; border-right: 0; border-bottom: 1px solid var(--cream-20); }
  .system-proof li:last-child { border-bottom: 0; }
  .relay { grid-template-columns: 1fr; gap: 12px; }
  .relay-arrow { transform: rotate(90deg); }
  .relay-side { min-height: 132px; }
  .how-track { margin-top: 56px; }
  .how-grid { grid-template-columns: 1fr; }
  .how-step, .how-step + .how-step { min-height: 0; padding: 28px 0; border-right: 0; border-bottom: 1px solid var(--cream-20); }
  .how-step:last-child { border-bottom: 0; }
  .how-step h3 { margin-top: 24px; }
  .industry-grid { grid-template-columns: 1fr; gap: 42px; }
  .industry-grid > .eyebrow, .industry-grid > div { grid-column: auto; }
  .industry-list { font-size: clamp(2.7rem, 13vw, 5rem); }
  .byash-grid { grid-template-columns: 1fr; gap: 44px; }
  .byash-media, .byash-copy { grid-column: auto; }
  .byash-media { aspect-ratio: 4 / 5; }
  .final-grid { grid-template-columns: 1fr; gap: 42px; }
  .final-grid > :first-child, .final-side { grid-column: auto; }
  .footer-grid { grid-template-columns: 1fr 1fr; row-gap: 44px; }
  .footer-brand { grid-column: 1 / -1; }
  .footer-grid nav:last-child { display: flex; }
  .footer-signoff { font-size: clamp(5.4rem, 29vw, 9rem); }
  .footer-legal { flex-direction: column; }
  .service-hero { min-height: 78svh; padding: 120px 0 60px; }
  .service-hero-grid { grid-template-columns: 1fr; gap: 22px; }
  .service-hero .service-big-number { font-size: 4.5rem; }
  .service-hero h1 { font-size: clamp(4.2rem, 18vw, 6.6rem); }
  .detail-grid { grid-template-columns: minmax(0, 1fr); gap: 38px; }
  .detail-title, .service-hero h1 { overflow-wrap: anywhere; }
  .ownership { grid-template-columns: 1fr; }
  .ownership li, .ownership li:nth-child(even) { min-height: 0; padding: 22px 0; border-right: 0; }
  .service-close .footer { flex-direction: column; }
}

@media (max-width: 420px) {
  .hero-title { font-size: clamp(3.15rem, 15.2vw, 4.2rem); }
  .hero-support { font-size: 0.91rem; }
  .hero-actions .button { flex-basis: 100%; }
  .hero-welcome { font-size: 0.96rem; }
  .service-summary { padding-right: 0; }
  .relay-fragmented span { font-size: 0.58rem; }
  .footer-grid { grid-template-columns: 1fr; }
  .footer-brand { grid-column: auto; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; transition-duration: 0.01ms !important; }
  .capability-track { animation: none; }
  .capability-track { width: 100%; flex-wrap: wrap; justify-content: center; gap: 12px 0; }
  .capability-track span[aria-hidden="true"] { display: none; }
  .ticker-toggle, .video-toggle { display: none; }
  .hero-kicker, .hero-line, .hero-foot { opacity: 1; transform: none; }
  .hero-speedline { opacity: 1; }
  .hero-media img { transform: none; }
  [data-reveal] { opacity: 1; transform: none; }
  .how-lane { width: 100%; }
  .byash-media video { display: none; }
}